About Us

The birth of
The idea of opening up a store began one day while I was browsing on Youtube. In 2011, I felt stressed because my grandma was in the hospital and unique arts and crafts have always cheer me up and life-saving remedy to relieve some of my anxiety. I came across a whole bunch of videos about kawaii things and squishy donuts. 'Kawaii' means 'cute' in Japanese. All over Youtube, girls my age were spreading the love of Japanese culture and all things kawaii. Instead of spending time on homework, I spent hours on YouTube. I saw a video about these squishy donut key chains and I thought they were so yummy and cute and so did a few hundred other girls around the world. Then the thought came in my head, I should sell some of these things! With the excitement of sharing all things kawaii to the world, I told my mom about it and she thought it was a great idea! So the week after that, I posted a video about selling the donuts and the video got over a hundred views! This made me so excited! Not only did the video gave me 100 more subscribers it also gave me a great opportunity to earn more money! That’s basically how everything got started.